Marketing Foundations Positioning

The term positioning refers to where you sit strategically in the marketplace; are you the most expensive, the most reliable, the most popular, the most sophisticated, the most recognisable?

Your position in relation to your competitors is closely linked to your value proposition because it incorporates the benefits you offer, where you sit on the pricing scale and anything you do that’s different to your competitors (your USP).

What’s important – at least initially – is not what you think, but how your customers perceive you.  A good way to understand this is through a customer/stakeholder or insight project while market research can give you a greater understanding of the surrounding business environment.

At FIG we’ll help you bridge any gap between how you want to be perceived by your customers and how you are perceived. We’ll help you achieve this through the development of your brand identity and the consistent communication of key messages to support it.  

Messaging

Central to all good marketing and communications is effective messaging – telling your customers clearly and simply what you do, how you are different to your competitors and how that benefits them. The development of strong, authentic messaging not only helps ensure or reinforce your desired strategic position, but it can also significantly improve the effectiveness of your website, the success of a PR campaign and ultimately helps build long-term trust with customers.

How to position your business effectively

At FIG our senior marketers use the four Ps framework to assess where your business is currently and create a roadmap to get you to where you want to be. They’ll review your performance regularly and adapt your strategy and communications as your business (and your marketplace) evolves.

Fig Creative is especially skilled at brand creation, messaging, and content generation that cuts through the noise in your marketplace and showcases the benefits of your products and/or services.

Put your business in pole position, call the team at FIG on 01457 857 111