Marketing Foundations Planning & Strategy

Strategy

A realistic, well considered marketing strategy that’s closely aligned with your overall business objectives is central to its growth and development.

FIG’s senior marketing specialists help you pinpoint why your business is different and why customers should buy from you. They’ll show you how to achieve a strong return on your marketing investment through a methodical, insight led strategy that enables you to generate income and ensure sustainable growth. 

Of course, your marketing and communications strategy will depend on your business’s unique ambitions (and budget) but from our experience working across a broad range of sectors, we know the best marketing strategies are often the simplest. They focus on what you want to achieve, what you need to communicate, who you need to reach, and which are the best tools and channels to use.

Planning

This is the nitty gritty, a detailed process during which you work out the tactical marketing activities work best to deliver your strategy, who is going to be responsible for their implementation and how and when they’re going to do it.

FIG’s senior marketers will manage the process of organising what needs to happen when, using appropriate timescales, tools, and insights from many years’ experience successfully delivering marketing plans. As part of that process, they’ll work collaboratively with you to agree how to measure the performance of your marketing activities, which metrics are important and how often they should be reported on.

They also have at their disposal FIG’s team of multi-disciplined marketing professionals including marketers, graphic designers, copywriters, PR professionals and digital developers who can work flexibly according to your needs as your marketing plan progresses.

And they’ll do it with energy, enthusiasm and professionalism.

Benefits

Having a strategy-driven plan for your marketing activities has many benefits for your business:

• It gets the best results
• It generates the greatest return on marketing investment
• Activities are targeted and objective-driven (not ‘nice to have’)
• It ensures the most effective use of time and resources
• It’s quantifiable and measurable
• It’s an evolutionary process that can be adapted in response to changes in environment or objectives.

Make a plan that will make the difference to your business’s future. Call FIG on 01457 857111.