Digital Development Web Design & Build

It only takes a few seconds for a potential customer to make a judgement about your business when they visit your website. It is vital that it engages customers, makes it easy for them to get the information they need, and clearly communicates your brand and key messages.

FIG designs and build bespoke websites according to your strategic objectives. We offer a complete web service, considering design and usability to ensure we deliver the right visual impact, customer experience, content, technical development, and functionality to promote your business and improve your website ranking.

Website Design

The visual design of a website is somewhere between an art and science, balancing diverse considerations including:

• Page layout
• Image selection
• Use of illustration and infographics
• Font size and style
• Colours and contrast
• Maximising Call To Actions
• Requesting information (in line with GDPR)

UI/UX

Developing a good user experience is at the heart of designing and building a website here at FIG, as we understand that positive online experiences have a huge impact on customer satisfaction, brand perception and conversion rates. From planning, to design and implementation, our friendly digital team have the talent and experience to drive engagement and action on your website.

Back End Design & Development

What differentiates FIG’s digital offering is that it is entirely integrated with the creative and marketing teams to ensure our websites are built around users, for users. Our back end developers are experienced using WordPress and bespoke CMS systems crafting online experiences that are creative, intuitive, and personable.

Key features:

Content management

Our websites are built using WordPress, the most popular Content Management System (CMS) on the web. Giving you the power to make changes to your content, making sure your website is always up-to-date.

Web Hosting

We offer to take care of all the technical stuff to get your site live and keep it functioning as you want it to.

Domain Management

We can register, renew, and secure domains for your business, liaising with your IT team if needed, to ensure your domain is running as it should be.

Website optimisation / SEO

Our digital and content creation experts work closely to ensure your site ranks strongly in the areas you want it to, while making sure it functions first and foremost as a site that customers and potential customers want to engage with.

Digital Marketing

As a Google Partner, FIG can support you with all facets of digital marketing. Our clients benefit from on-going, strategic advice and delivery of digital marketing tools such as Google Ads, Analytics, Email marketing and Paid Social. Targeted, measurable, and impactful, FIG’s suite of digital marketing tools can really add value to your business.

Web content

Writing content for websites that’s both engaging to readers and attractive to search engines is a specialist skill. FIG has a wealth of experience writing content for websites that balances these seemingly conflicting requirements. They consider how people read across an online page, how little time you have to get your message across, how content should be organised for the most positive user experience, how important consistency of message is, how to avoid content becoming dated too quickly – and a whole lot more besides.