Digital Development Social Media Management
In essence, it’s about people and the communication that happens between them in a digital world. The FIG team helps you develop a deeper understanding of the platforms, channels and networks used by your target audience, to ensure you’re at the heart of these important conversations.
Social media is for every business
The internet has revolutionised the way companies do business but while B2C industries were quick to take advantage of the rise of social media, those in the B2B space have been slower to recognise the potential it offers. But there is no doubt that – if focussed on the right channels and managed properly – it can be an extremely effective resource for lead generation and content promotion.
Did You Know…?
- An average of 142 minutes per person is spent on social media every day. Consistently delivering relevant, engaging content is a great way to reach your audience, be it through organic or paid advertising.
- 84% of C-level and VP-level buyers are influenced by social media when purchasing decisions, so making sure your brand is visible, clear, and confident will help increase engagement and sales.
- When an employee shares company content, their CTR (click through rate) is two times higher than if their company were to share the same content.
For more interesting facts, read our blog ‘9 Things You Didn’t Know About Marketing’.
There is no one-size-fits-all approach for B2B social media marketing, what’s best for your business will depend on several factors – not least your brand identity and values, how your customers engage on social media and what other content creation and promotional activities you’re doing.
FIG helps businesses understand where their audience sits on social media and how they interact with brands. We’ll help you set up and implement the right social media strategy for your business using the channels your customers use, create engaging content that generates awareness of your business, and measure its effectiveness in line with agreed KPIs.
Read our blog ‘How to Create a Successful Social Campaign’