Creative Design Motion Graphics & Video

Video is an extremely powerful medium for promoting products and services and its increasing popularity has spilled over from the B2C to B2B space where product demonstrations can bring complex technologies to life in an instant. It’s great for search engine optimisation too because it’s perceived as high quality content and ranks as such.

From storyboarding and script writing to directing, producing, shooting, animating and seeding video online, FIG will manage the process from beginning to end to ensure your content is engaging, shareable, drives audience action and gives a strong return on investment. According to Hubspot, 86% of businesses used video as a marketing tool in 2020.

Why video works

People respond well to moving images because they’re eye-catching, impactful and memorable and work on an emotional level in a way that it’s difficult for written content to achieve. But for the uninitiated, video and animation can be daunting. But in fact video technology has made significant progress in recent years and it take much less time and cost to create good quality video content than it used to.

FIG’s expert designers can guide you through the process. You can read how video helped our client click here

Types of video content:

• Live video
• Explainer videos e.g. product demonstrations, webinars and training
• Interviews
• Brand films
• Testimonials
• 360 / immersive experience videos
• Personalised video
• Animations

Where you want to seed your video content depends on your business and your audience but social media is very likely to features. Our blog ‘Using video animation on social’ offers some useful pointers.