Creative Design Exhibition Design
FIG has over 20 years’ experience working with major national organisations and small businesses supporting their marketing and PR requirements at exhibitions to ensure the best return on their investment. We work with you throughout the entire project.
Exhibitions can be a considerable investment, so it’s important to research which ones will connect you to your target audience. If possible, we recommend our clients go to any exhibition they aren’t as familiar with as this is the best way to see what kind of footfall it gets and where the best stand locations are before committing.
Planning is key to a successful exhibition and, depending on the exhibition and the presence you want to have, might start u to 12 months in advance. FIG’s exhibition experience means we understand what can go wrong, where the bottle necks and dependencies are and know how to avoid them.
We’ll work with you to establish what you want to achieve from an exhibition, whether that’s lead generation, to make contact with a specific prospect or to build credibility among your peers. And we’ll help you implement ways to measure whether you achieve them. The more specific your objectives the more focussed your marketing activities can be to ensure you meet them.
FIG’s experienced designers will help you develop, source and produce the most appropriate promotional materials to give away at the exhibition, bearing in mind industry trends and environmental considerations.
Public relations (PR)
FIG’s team of PR professionals will support and guide you through the entire PR journey to ensure the strongest return on your investment.
Pre-show, we can help to ensure your audience are aware that you’re attending a show and will work the show press team to communicate your key messages. We’ll also work with your industry’s trade media to gain pre-show coverage and diarise visits to your stand throughout the show.
We also work with the show’s media team to ensure the media centre is well-stocked with press kits and attending journalists are kept up-to-date about on-stand announcements and events.
Once the show has ended, we will follow up with all show and stand attendees to ensure queries are answered and you achieve the best possible post-show coverage. Read more about our PR pedigree.
Are you exhibition ready?
FIG has many years’ experience working with clients attending shows and exhibitions, supporting the whole process from training, design and build of stands and graphics through to messaging and branding, PR, email marketing and exhibition ideas and themes.