Creative DesignBrand Identity
Your brand is the DNA of your business – it blends your personality, your key messages, your look and feel and the values that set you apart from your competitors. It tells the story of how you’ve got to where you are and where you want to go next.
Your brand is a valuable asset, one that many companies go to great lengths and expense to protect, so creating a new brand or developing an existing brand needs expert input.
FIG has extensive experience creating compelling brands for a diverse range of businesses and products (B2B, B2C and not for profit) and we really get under your skin to understand who you are, what you do and why customers should buy from you over someone else. We also manage the process from initial concepts through to completion including the creation of visual designs, the project management of communications plans, the writing of brand guidelines and the implementation of companywide brand changes.
Branding for new businesses
New businesses start out with a set of values and a vision of what they want to achieve. We’ll work with you to develop these values and bring them to life using a range of branding tools including visual mark (logo), strapline, key messages and we’ll also create a set of brand guidelines to ensure it is applied consistently as your business grows.
In a fast-moving business environment, you can’t afford to neglect your brand. It should be continually developed to ensure it still meets the needs of your business. A strategic process, brand development provides clarity about how your brand is perceived in the here and now (how effectively it is distinguishing you from your competitors) and how it needs to evolve to stay consistent with your commercial objectives.
At FIG we understand how important it is to get branding and messaging right and maximise the effectiveness of any marketing campaigns and content that cascade from it. We work with several well-established brands, helping develop their identity over time – retaining those elements of that are still important, credible and recognisable but finding new and creative ways to ensure their brands stay fresh, reflect their business as it is today and remains relevant to their customers’ evolving needs.