Sending out the right message, increasing credibility and boosting brand awareness
A solid content and social strategy can really boost your business brand awareness and reputation. Here at FIG we have the experience and capability to identify what channels your customers are using, and how to promote your content to their network.
Our social and content experts can manage an array of channels on your behalf, from developing thought leadership pieces across LinkedIn, to participating in the conversation on Twitter and drafting search engine friendly content on your website that drives new traffic and engages the right type of audience.
Content is the reason search began in the first place
Social media is about the people and the conversations that happen between them in a digital world. The FIG team understand that the real challenge for brands today is to develop a deeper understanding of the platforms, channels and networks utilised every day to ensure they too are part of these conversations.
With our roots firmly in communications for B2B brands, we understand how credible long-form content can work to position you as a true thought leader in your field. FIG’s communications team can help you build and sustain a conversation with key stakeholders through thought leadership articles that are authoritative, original and genuinely engaging.
FIG’s in-house copywriters have many years’ experience and will help you to write engaging content for your website and social media accounts. With content marketing so crucial in the digital marketing mix, you need to regularly update your digital tools with fresh, relevant and engaging copy.
Digital advertising is fast becoming a preferred choice for many B2B brands thanks to an ability to truly refine and target audiences never before reached through traditional channels. From Facebook to LinkedIn and beyond, we’ll manage an innovative digital campaign that generates true ROI for your brand.
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