Content Marketing Content Creation
Creating B2B content is a specialist skill because it requires an appreciation of your specific sales process, what your customers need and how they make decisions as well as the expertise to communicate what can be complex, sophisticated or technical information in a clear and engaging way.
FIG’s in-house copywriters have many years’ experience write engaging content for all digital channels including your website and social media channels.
Keeping content fresh
With content marketing so crucial in the digital marketing mix, you need to regularly update your digital tools with fresh, relevant, and engaging copy. With more than one audience to satisfy, the more content you create, the more likely you are that something will resonate. Think of content as a business asset, a library of information that can be used, updated and re-worked several times over – need a proper strategy
Our social and content experts can manage multiple channels on your behalf, from developing thought leadership pieces across LinkedIn to joining in the conversation on Twitter and drafting search engine friendly web content.
Cost effective – one piece used in lots of different ways. Becomes a business asset.
Types of content
- Social Media
- Case studies
- Infographics / process visualisation
- Guides, ebooks and white papers
Define your audience
How effective your content marketing is depends on whether you have defined your audience (the more generic you are the less effective it’s going to be), the quality and relevance of your content to that audience, and that it forms part of an overall marketing strategy with clear goals and aims.
Content marketing also has a huge part to play in the effectiveness of a website. It is well documented that the main search engines all want to see fresh, good quality and relevant content on a regular basis to boost with rankings.
Our social and content experts can manage an array of channels on your behalf, from developing thought leadership pieces across LinkedIn, to participating in the conversation on Twitter and drafting search engine friendly content on your website that drives new traffic and engages the right type of audience.
Writing for SEO
We can review your existing site, identifying key searches for your products and services, competitive keyword analysis and submissions to the most popular search engines.
We’ll also provide you with monthly reports so you can see the results and, if there’s further work to do, identify where it should be focused. This will work alongside a good content marketing strategy.
Benefits of content marketing
Quality content – higher conversion rates
Having a good choice of relevant, quality content on your website means potential customers have more reasons to stay, building trust and generating higher conversion rates or enquiries.
Higher visibility in search engines
More content equals more pages for search engines to index and potentially higher rankings.
Higher domain authority
High quality content increases the perception of your expertise and relevance, increasing trust in your business. If this content earns more inbound links from external sources your website domain authority increases further which is linked with higher search rankings.
Improved brand reputation
If people find your content helpful, informative or enlightening, they’ll see you as an expert in your field and trust your brand more. If they see your content published on external sources, such as LinkedIn or in trade and business publications, they’ll perceive you as even more trustworthy.
Did You Know…?
Companies with an active blog generate 67% more leads per month and generate 5 x more web traffic than companies who don’t.
With experienced copywriters and digital developers, why not engage FIG to help you with your content marketing and elevate your performance in the digital field?
Blogs are a great way to get your customers’ attention and generate traffic to your website. They keep content fresh and vibrant and give your company personality.
With our expert guidance blogging, as part of an integrated strategy, can be transformed into a serious marketing tool that can really work to your business’s advantage.
Content marketing hasn’t replaced Search Engine Optimisation but works alongside it. If it is important for your business to be high up in the search terms then you will still need to consider SEO. In simple terms, the more targeted your searches are, the easier it will be for your company to rank.