B2B PR PR & Media Strategy
Every brilliant campaign starts with a solid PR and media strategy. As a results-driven agency that’s focused on developing deliverable PR programmes, FIG builds every campaign with a carefully considered plan that’s designed to make a difference.
Whether you want to increase market share, expand into new markets, achieve growth or attract new talent, we’ll shape the strategy that will help you engage and influence your prospects.
Through our carefully constructed PR campaigns, the FIG team provides all the expertise you need to enhance your profile and raise awareness about your products and services. We will ensure that you are seen in the right places, helping you to connect with your target audience and communicate your brand values. It’s our mission to capture maximum exposure for your business and drive results.
Achieve your goals
We’ll bring a creative PR skillset and work across editorial, social media and events to deliver campaigns that achieve your goals. Acting as an extension of your team, our senior PR specialists will review your campaign objectives, identify target audiences and develop the key messages that will help to build your brand, manage your reputation and reach new customers.
Using press releases, feature length articles, speaker opportunities, case studies and expert content writing, FIG’s PR services will help build your visibility, enhance your authority and increase your share of voice.
We work with a variety of companies across B2B and our experienced PR specialists are able to provide strategic support and powerful campaigns that meet the needs of today’s media landscape. Our dedicated team understands the challenges and opportunities that many businesses face today and knows how to secure the media attention they deserve.
Carefully crafted content
Our PR experience spans multiple industry sectors and we have an impressive contact base of journalists in the business, trade, local and national media. Always working to position clients as a credible voice on issues affecting their specific industry, we’re skilled in building relationships with the media and we’re very good at turning complex products and services into relevant and compelling news stories. We know what journalists are looking for and beneath every headline we create is carefully researched and expertly written editorial content that’s designed to share our clients’ values, positioning them as an industry influencer and setting them apart from their competitors.
Our media experience is extensive and we will work hard to achieve consistent, positive and authoritative coverage within your sector, finding what your target audience is reading and helping you reach them with clear, relevant messaging.
With a clear rationale and a plan that’s tailored to your specific requirements, we’ll deliver powerful communications, ensuring your business is part of meaningful conversations across every channel.
For a PR and media strategy that drives results, call FIG on 01457 857111.