When outdoor activities and Duke of Edinburgh training provider Way Ahead Training needed a new website, they got in touch with FIG to create a site that reflected their values, experiences and ambitions. They also wanted browsers to be able to quickly and easily access the information they were looking for and be inspired to book a course.
The design team at FIG developed a fresh, organic brand concept using colours (greens, greys and white) inspired by the natural environment. They ensured the new site incorporated photography from genuine expeditions, badge-shaped bespoke icons for each activity and bold, simple fonts.
FIG’s digital team also created a fully responsive WordPress site so Way Ahead Training can update content whenever they need to.