Engaging student recruitment

University of Derby

Engaging student recruitment

FIG has worked with various departments at the University of Derby across a number of marketing projects. We were brought in to write the narrative to position the University of Derby for which we held focus groups with their target audience.

Following on from this we then delivered narratives to PG and for the Buxton and Chesterfield campuses. We have worked with the College of Education and the College of Life & Natural Sciences helping to write their narratives and worked closely with the HRSM department writing all the web and marketing content. FIG has also worked with the University of Derby on an exciting User Generated Content project, organising flash mobs during open week which were hugely successful.

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