Launching a newly merged brand into the plastics marketplace

Tatra Rotalac

Launching a newly merged brand into the plastics marketplace

Tatra Plastics and Rotalac Plastics, were merged into one entity after being acquired by Coral Products plc. With both companies having a long-standing heritage in the industry, and the merger further enhancing their offering and ability to exploit the UK and global markets, FIG was approached to help with branding and a new website.

In short timescales, FIG drew up branding concepts and ideas for the new website including an overview of the top level messaging and company strapline. Working together to get content onto the site in time for the merger announcement and site go live, FIG also supported Tatra Rotalac with PR services and additional design work for marketing collateral.

Adele Devine at Tatra Rotalac said:

FIG has been absolutely brilliant throughout this entire process, including the branding, stationery, the website build and the PR. It’s been a really smooth journey, despite the short timescales and much appreciated as we have had so much going on, it has been reassuring that we’ve been able to trust FIG to just get on with it, everyone I have come into contact at FIG has been a great help. The result is fantastic, a really professional job and we’re really proud and excited for the future.

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