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Roots Kitchen

The Water’s Edge restaurant on the campus at Edge Hill University is set in a beautiful location next to the lake but was struggling to engage staff and students with its lack lustre branding and food offering. Following feedback from an insight project undertaken by FIG, the restaurant was changed into a vegan/vegetarian eatery offering gluten free options, exciting pop ups and live cooking stations with a link to its soil association certification and field to fork ethos. It was to be renamed Roots Kitchen and the FIG studio tasked with the rebrand.

They wanted a brand that was clean, contemporary with a rustic edge. FIG’s design studio were excited to get a B2C branding brief and three of the senior designers set to work on their own research, and pulling together ideas and choices for fonts, colour palettes and imagery that could work for their initial concepts.Three stand out ideas were presented to the team at Edge Hill. FIG team brought the final artwork to life on table talkers, menus, packaging, signage and a brand story about the field to fork ethos for the walls and windows. This was achieved in short timescales to meet the opening deadline for the start of the new academic year.

Roots Kitchen is now a vibrant eatery, achieving greater engagement with staff and students alike, with fresh new branding really placing it on the campus map.

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