Peakys Distillery was a hobby turned business for owner Zara Penn who came to us to help market her high end craft gin. Distilled in the Peak District (naturally) and enhanced with flavours from the local landscape, she wanted the bottle’s label to reflect its provenance but be clean and crisp enough to appeal to her target audience of affluent 25 to 55 year olds.
Our designers got to work creating an unmistakably premium bottle label with distinctive millstone symbol on the front and decal transfer on the back which magnifies the earthy, natural shades of the Peak District through the bottle. We also provided the narrative around the product, label wording and conducted a little tasting– all in the name of research of course!
It looks great. I really like it and think it’s got a strong identity. Thanks for the care you’ve put into this.– Zara Penn, Business Owner at Peakys Distillery