We’ve developed a fantastic online home for Mummy’s Star. In a move forward and away from their current corporate site, Mummy’s Star aimed to speak more directly to the end user and adopt a more approachable and nurturing tone of voice.
In addition, we combined their existing website with their two other online platforms – an external blog promoting their regular charitable and fund raising activities, and an ecommerce platform through which they sold branded merchandise.
We have evolved the existing brand and extended colour palette, revised messaging provides a more focused approach, which in turn offers a much improved user journey. The whole project left the team at Mummy’s Star delighted.