Kelsa Truck Products Ltd design and manufactures light bars and accessories for the truck industry. A predominantly B2B company selling to fleet managers and agents, they joined FIG’s Marketing Partner Programme in March 2018 to find a voice with end users of its products – truckers.
Kelsa products have some functionality but are mainly aesthetic so we set about driving engagement using key social media platforms (Instagram, Facebook and Twitter) to create a space where truckers can show off their accessorised vehicles.
Using creative campaigns and competitions we have quickly cultivated an active following which is spreading brand awareness amongst individual and business customers.
Take a look: