Western Power Distribution (WPD) is the electricity distribution network operator for the Midlands, South West and Wales. FIG won a competitive pitch to work with the power company on some of their on-going projects. FIG was chosen based on our technical capabilities and CIM award-winning status.
FIG worked on a project with the Flexible Power team. Flexible Power was created by WPD to deliver the procurement of demand response services. A complex offering, FIG initiated a comprehensive insight project, talking to businesses, organisations and other stakeholders to find out if the new marketing materials and messaging was clear and whether they understood the concept and process of applying for Flexible Power. The insight feedback was analysed and changes made to improve how Flexible Power is to be communicated to boost engagement.
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