Global leader in the development and distribution of advanced communications solutions, Vislink Technologies Inc., approached FIG to re-position the company following a merger. FIG and Vislink worked together to explore Vislink’s existing brand positioning, undertaking detailed competitor research and delve into its various different stakeholders. This exercise helped to shape the Vislink brand, which FIG’s creative team refined and produced a set of brand guidelines.
Following the rebrand, FIG was given a comprehensive brief to re-develop Vislink’s online space to deliver an engaging and dynamic website that showcased the breadth of products and expertise. The site marks a step forward for Vislink’s digital presence having been developed specifically to offer an enhanced user experience for all website visitors and allowing the company a functional platform to ensure both on and offline communications are consistent.
Emily Fox, Demand Generation Manager at Vislink Technologies Inc., comments: “FIG has ample experience in the technology sector and the entire team were able to demonstrate a clear understanding of our needs as a a business and those of our customers, so engaging them to undertake this project was a no brainer.
“We’re working closely with the agency to further develop the site as audiences begin to use it and we have more behaviour data to work with, but fundamentally the new branding and website has marked a step forward for the business as we seek to strengthen our position as global leaders.”
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