Portfolio Selected work

The Local Food Guide

Branding, creative design, print and social media management helped two local councils whet appetites across the boroughs

After working together on a Christmas Gift Guide, FIG were approached to work on a project with High Peak Borough Council and Staffordshire Moorlands District Councils to promote their diverse range of independently owned eateries.


FIG’s team supported the project with a mix of marketing activities, including:


• Market research on the restaurant sector
• Data collection, organisation and media planning
• Interviewing restaurant owners for in depth pieces in each guide
• Creating concepts for the Local Food Guide brand
• Design of 2 A4 guides
• Design and print of 2 DL size guides for distribution amongst B&Bs and local tourist attractions
• Social media content, design and management over a three month period

See our case study

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