SRL is the country’s leading mobile intelligent transport system (ITS) provider and appointed FIG as its marketing and PR partner in 2020 to help with its continued growth. FIG was selected as SRL’s retained marketing agency as a result of its 10 year track record in the ITS sector.
FIG supports the team with content marketing, case studies, PR, social media, design, and campaigns to promote the full range of portable and temporary ITS solutions including traffic lights, VMS and CCTV.
SRL’s commercial director, Alison Spooner said: “It’s unusual to find an agency with such expertise in the ITS sector, and this allows FIG a unique understanding of our technology and how best to promote our offer within this extremely competitive market. Its industry contacts are second-to-none.”
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