Selected work

Northwood – Packaging

Having worked with Northwood Hygiene for a number of years as a marketing partner supporting their marketing team with branding, design, digital and PR services, it became a natural progression to look at their packaging requirements. FIG had worked with the growing company across their portfolio of branded products, helping to reposition and relaunch them into the market place.

Understanding and developing the brand portfolio meant FIG was in the best place to understand the requirements for their packaging. Initially working on their B2B packaging requirements on well known brands such as Whisper and Essentials, FIG also supported the Northwood Freedom packaging requirements for the consumer market with the Rhino and Hush brands.

Since launching into the marketplace, Rhino Kitchen Roll has been picked up by some of the UK’s biggest brands as its preferred kitchen roll product, including fast food restaurant Five Guys who use the 3ply XL product across over 90 stores nationwide.


Paul Mulready, Marketing Manager at Northwood Hygiene Products, comments: “The launch of Rhino is a significant milestone for Freedom Paper Products as we bring to market a quality product that offers our customers strength, durability and super absorbency. It really is ideal for any wiping job.FIG took on board all of these USPs and delivered a packaging design that really does stand out on retail shelves.”

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