Selected work


HealthyStep, a leading designer and manufacturer of insoles, orthotics and footbeds for the foot health care market enlisted FIG to undertake a branding and digital overhaul of the company’s many websites.

Following research FIG recommended rationalising its online presence to a single HealthyStep website that would showcase its considerable experience, consolidate costs for managing five websites, provide a significantly improved user experience, helping professional users find the information they needed and for end users to buy products.

The project included a complete rebrand and messaging refresh to position HealthyStep for its next phase of growth in the marketplace.

HealthyStep | Portfolio
HealthyStep | Portfolio

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