DecorSave, a wallpaper company based in Birmingham, approached FIG for help with a complete brand overhaul, including a new logo and brand new Magento website.
After the initial briefing meeting, FIG presented a number of different concepts for DecorSave to choose from which reflected their brand ethos. The logos were clean and modern, using sans serif fonts to reflect transparency and trustworthiness to their customers.
Once the new brand had been established, FIG’s team of designers got to work on the new website. Carefully considering what current customers were already searching for, FIG drafted a new sitemap making those categories easier to find, and improving the user journey to get there.
Using the underline effect from the logo to help highlight key titles and calls to action throughout, FIG also designed a set of industry specific wallpaper icons, which would help customers understand the differences between different types of wallpaper DecorSave has to offer.
See the site at http://www.decorsave.co.uk/