Crossroads

High Peak Women’s Aid (HPWA) was renamed and rebranded as Crossroads Derbyshire in 2014 by FIG. As a charity passionate about supporting people in Derbyshire who are or have been affected by domestic abuse, they were finding their name holding them back and their brand and website no longer reflected the people they supported.

FIG was chosen to undertake this major rebranding and repositioning work on behalf of the charity. The result was a vibrant, positive new brand that identifies with all of their service users and a new website that is easily navigable and engaging to provide the right support as well as providing an opportunity for them to extend the offering, help more people and gain wider support from the business and general community at large.