Leading specialist webbing manufacturer Bowmer Bond appointed FIG to provide strategic support for the launch of a new range of PVC-coated weldable webbing based solutions into the international marketplace.
The multi-channel campaign consisted of a new micro-site for SecuBond™, product and brand literature, video content, exhibition stand design and a targeted PPC search campaign. Seamlessly integrating SecuBond™’s innovation within the strong market-leading portfolio, FIG and Bowmer Bond collaborated to undertake detailed audience insight, competitor research, and brand position as well as sharpen Bowmer Bonds corporate messages for the bespoke online space developed to promote the new range.
Marketing manager at Bowmer Bond, commented:
“It was a pleasure to work with FIG on one of our biggest Marketing projects to date. We took the decision to brand our PVC coated weldable webbing-based range at our largest textile industry event, Techtextil in Frankfurt. It was important that we chose a Marketing agency with the creative capability, an understanding of the strategic importance of the task in hand and the discipline to deliver the project on time and on budget. FIG delivered in all aspects of the project and we were delighted with the end result. We will continue to promote the brand and develop the range further and look forward to working with the team at FIG on future projects.”
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