Once you’ve created your business’s website, there are a few steps you need to take to ensure customers are aware of your new platform and arrive there with ease. This includes optimising your site so that people will be able to find your website, in addition to being proactive elsewhere online.
Knowing how to implement these steps will result in higher volumes of traffic arriving on your site and help you to achieve a greater number of conversions. In this post, we explain what you should be doing once your site is live so that your website will work for your business.
You’ve probably heard of the term SEO as it is a major, inescapable concern for the majority of businesses. SEO stands for Search Engine Optimisation and refers to making digital content visible on search engines through a variety of methods.
On-page SEO is concerned with optimising all of the content that exists on-page, such as the text, image tags, meta descriptions, page URLs, keywords, internal and external links, and more. It’s a lot to get your head around if you’re new to the subject, but it really is something that can’t be overlooked.
Once your on-page content is optimised, search engines will be able to detect your content and present it to relevant users who are searching. This ensures the right people end up visiting your website because these are people who are searching using keywords that are associated with what you offer on your website.
In contrast to on-page SEO, off-page SEO refers to the optimisation of your website elsewhere on the web. Google and other search engines use a metric known as ‘domain authority’ to determine the credibility of websites. You can have a direct impact on your domain authority score by working on your off-page SEO, helping your website to be ranked higher and you to get significantly more clicks.
This part of SEO centres largely around ‘backlinks’, which are simply hyperlinks back to your website from other credible websites. Establishing a good profile of backlinks takes time and a lot of consistent effort. Many SEO experts place backlinks in guest blog posts on other sites, but backlinks also occur naturally when people reference your content – more on content later.
If you think on-page and off-page SEO are confusing, brace yourself; technical SEO is much more complex and invariably requires professional attention. This covers elements such as using SSL certificates, data architecture, optimising website speed, removing duplicate content, and much more.
When all of these elements of SEO are set up to work in favour of your website, you will see tremendous benefits. SEO aims to help put your website at the top of search terms you want to be found for, giving you credibility and bringing greater volumes of traffic.
Here are some additional things to consider regarding your newly built website: