LinkedIn is especially important for businesses in the manufacturing sector that often operate in niche, specialist areas where other social media platforms – like Facebook and Twitter – just aren’t relevant.
LinkedIn is a great way to make important connections and an active LinkedIn profile (posting comments and articles and updating your profile regularly) you can enhance your business’s credibility, putting it firmly on the radar of companies who need the products you make.
LinkedIn has more than 660 million members
80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.
5 reasons to get active on LinkedIn:
Our top tips for using LinkedIn
If you do nothing else after reading this article, these are a must.
The proof: How LinkedIn helps grow a business globally
FIG writes articles and blogs for our marketing partners, helping to position them as experts in their field. One of the articles we published for one of our Marketing Partners, talked about how their innovative solutions are helping universities save energy costs, improve safety and meet sustainability targets.
Agreed it’s a pretty niche topic but it was obviously of interest to many of the MD’s LinkedIn connections and soon more than 50 people had liked the article. What’s more, it led to a business in the US getting in touch and placing an order. That’s the power of LinkedIn and why manufacturers should be using it.
If you would like training or help with LinkedIn give FIG a call on 01457 857111 or take a look at what we do here.