B2B. B2C. R2D2. No, you haven’t arrived in another galaxy; this is the kind of jargon that circulates in modern marketing. B2B means business to business, B2C means business to consumer and R2D2 is Luke Skywalker’s mechanical companion (just checking you’re on the ball).
If you’re in the business of selling to other businesses, you might have heard the term B2B marketing agency. If you haven’t, you’re in the right place. This article will look at B2B marketing, B2B marketing agencies and what a B2B marketing agency does and how this could potentially benefit your business.
Business to business marketing is a specialist subset of marketing that focuses on selling to other businesses instead of consumers. B2B marketing agencies have the required expertise to facilitate this and meet the unique needs of their clients, such as being able to deal with lengthy, complicated sales processes, sometimes with multiple decision-makers.
B2B marketing requires a lot more time, effort and planning to execute because the demographics being targeted are not influenced by emotional motivators like regular consumers. They instead need to be sold based on logic, education and mutual benefit through long-form content that contains enough information to help them make a high-stakes decision.
A B2B marketing agency is a company that specialises in this form of marketing and helps businesses in their efforts to sell to other businesses. They are often very strategic and then work to a marketing plan to build and maintain relationships with targeted prospects, using a wide range of marketing and PR activities including email campaigns, content marketing, LinkedIn and Twitter engagement, media relations, web and digital support, trade exhibitions, PPC and SEO.
These agencies take responsibility for and are dedicated to the marketing efforts of the business they are working with, enabling the company to focus on providing a quality service to the clients that the marketing agency works to attract.
By teaming up with a B2B marketing agency, you are opening up your business to a whole host of benefits, including being supported by an entire team of specialists, providing you with different marketing and PR knowledge and skills, freeing up your own time, getting it right first time and saving money.
Outsourcing your marketing allows your team to focus on customer service and enables the management team to concentrate on the business strategy, knowing your marketing activities are in the hands of dedicated experts.
Marketing agencies also have the latest technology and strategic knowledge at their disposal, the value of which is transferred to your company when you become their client. This means that the money you would have otherwise spent on in-house marketing is utilised to its full potential because marketing agencies define their success based on return on investment.
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