News Straight from FIG HQ

SRL Traffic Systems appoints technology marketing specialist, FIG

May 2020Helen

FIG has been appointed by SRL Traffic Systems, one of the country’s leading mobile intelligent transport system (ITS) firms, to support its ambitious growth objectives as it builds its presence throughout the UK and Republic of Ireland.

A technology, manufacturing and industrial marketing specialist, FIG began SRL’s campaign in May, with an integrated programme promoting the growth of SRL’s variable message sign (VMS) fleet and its team expansion.

The initial campaign achieved blanket coverage across the traffic management trade press and included social media and email marketing.  It will be followed by initiatives to help raise the profile of the Cheshire (Middlewich) firm and build awareness of the diversity of its ITS solutions and services.

FIG was selected as SRL’s retained marketing agency as a result of its strong track record in the ITS sector.  The agency has worked in the ITS industry for over 10 years.

Said SRL’s commercial director, Alison Spooner:  “It’s unusual to find an agency with such expertise in the ITS sector, and this allows FIG a unique understanding of our technology and how best to promote our offer within this extremely competitive market.  Its industry contacts are second-to-none.”

Added FIG’s managing director, Helen Duncan: “In addition to our ITS expertise, over the years the FIG team has built a genuine passion for the sector, and is excited about partnering with SRL to help it achieve its ambitious plans.”

SRL have been well known for decades as a quality manufacturer of traffic light equipment and became the first, and to date, only manufacturer to offer traffic light equipment for hire to the traffic management industry, and now with the UK’s largest hire fleet on the market. But SRL has invested in an entire range of portable and temporary ITS solutions, including CCTV and VMS. They continue to innovate and develop new products and we’ll be communicating the benefits of these and the great work they do throughout the UK.

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