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As a B2B business investing in your social media enables you to connect and communicate with your clients and potential markets directly and turn into growth. But realising the impact and ROI is more than creating content and regular posting it is also about driving engagement. So how do you get the most out of your social media?
Social media optimisation (SMO) involves raising awareness of a brand, product or service through the use of social media outlets. Similar to Search Engine Optimisation (SEO), effective SMO means that you need to really consider your audience and your key words, hashtags and content to get engagement.
Creating a social media presence is just the start of the process. But rather than spending time scatter gun on social media, which can take up a lot of time, do your research and understand what will engage your audience and then formulate a plan to maximise your social media strategy. This will help to increase awareness, strengthen your brand, increase engagement and, when done well, generate leads. SMO should also work as part of an integrated communications plan to achieve the best ROI (return on investment).
So, how can you make your social media activities become an effective part of your marketing strategy? Here are some of our top tips:
Monitor and Evaluate – As with all your marketing activities, it’s essential that you monitor and evaluate your social media activity to achieve the best ROI. Keep an eye on what’s working and what you need to change to achieve your goals.
Call us on 01457 857111 or email [email protected]