News Straight from FIG HQ

FIG welcomes Ali Sproson as Sales & Marketing Manager

March 2022Helen
Sales & Marketing Manager

FIG’s resilience and success in recent years has been impressive – especially given the challenges posed by Brexit and COVID-19.  But we’ve pulled together as a team and won some prestigious new clients, including SRL Traffic Systems Ltd and Armacell during lockdown and recently ADB Alarms Group Ltd.

And now it’s time for the next stage in our journey.

Our ambition is to help more businesses achieve their ambitions, so we’ve appointed Ali Sproson as Sales & Marketing Manager to help us do just that.

About Ali

Ali started her marketing career in the automotive sector where she gained experience working for car manufacturers, advertising agencies and as marketing manager for a luxury car dealer group. Her experience on client side and agency side means she has a comprehensive understanding of the creative processes involved in promoting a business and the pressures involved in meeting a client’s needs.

A highly experienced marketer, for the last 10 years Ali has combined freelancing with part-time work, enabling her to be flexible to the needs of her family. Always up for a challenge, she also returned to study as a mature student gaining a 2:1 degree in Design & Visual Arts. 

With her youngest now ready to go to high school Ali is keen to return to full time employment. But she wasn’t looking forward to the daily commute squashed on public transport….

And then the opportunity to join FIG as Sales & Marketing Manager at FIG arose. 

Ali recalls:

You know that moment when you read a job advert and you think…. that’s got my name written all over it. And I quickly discovered that Glossop is a thriving market town and there are many scenic routes to use to travel there avoiding lengthy traffic jams. Perfect!

Why FIG?

Ali explains why the role felt so well-suited to her:

Integrity and honesty are incredibly important values to me, and they are brand values that have been key to FIG’s success. Fig is an established award-winning independently owned agency with outstanding creative prowess and a raft of ambitious clients under its belt.

FIG specialises in marketing and PR for industrial and manufacturing businesses and having worked on several manufacturing accounts, I could see how my strategic and creative approach could add value.

But what I really liked was FIG’s down to earth approach and friendly team of talented creative people.  They truly believe in supporting their clients and each other – they work hard to build amazing partnerships with their clients.

What can clients expect from Ali

Ali likes to get the job done, she does what she says she’s going to do.

But I only do it once I’ve listened and identified your business objectives.  Once established I will work with you to develop marketing solutions on time and on budget.

She lives by the mantra never to ask somebody to do something that you’re not prepared to do yourself.

I roll my sleeves up and get stuck in.

Results! Working with the exceptionally creative team at FIG Ali is confident she’ll deliver results for our clients that exceed their marketing objectives.

But I also want to make you and your team smile with my no-nonsense fun approach to marketing.

Ali is super sociable, ambitious and loves networking and meeting new people.

I have every confidence in FIG, and I’m delighted to be part of its expanding team.

Want to find out more?

Now that face-to-face meetings are allowed, why not get in touch and arrange to meet Ali in person so she can explain how your business can benefit from the FIG Creative Marketing Experience.

Drop her an email [email protected]  or give her a call: 01457 852557

Let's talk

Call us on 01457 857111 or email [email protected]