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Is it More Effective to Outsource Marketing?

September 2021Helen

Do you want to enhance your marketing efforts and increase your bottom line?

This article explores the effectiveness of outsourcing marketing on boosting your business’s profitability.

Whether you aim to enlist the help of a team of marketing experts to further your business objectives or to delegate responsibilities to free up time, outsourcing marketing can be a smart move.

With this pivotal aspect of your business outsourced to trusted specialists, your business can accelerate its marketing activities while simultaneously taking on new opportunities, facilitating serious growth.

Benefits of Outsourcing Marketing

Whether you are preparing for growth, trying to navigate the significant challenges of the past 18 months, lacking in marketing experience or trying to save time and money, outsourcing marketing can be highly beneficial.

Here are just three key benefits of outsourcing marketing:

1.   Gain Marketing Expertise

By drawing on the knowledge and experience of a team of expert marketers, business owners stand to gain a great deal. Their specialist insight will open you up to possibilities that you hadn’t previously considered and their fresh, unique perspective will also illuminate ways to improve existing techniques. You also benefit from an entire team of marketers, all of them experts in their respective areas. For example, the typical marketing agency would have a copywriter, a web developer, a graphic designer, an SEO expert and more, but your marketing team might only consist of one or two people possessing just one or two of the essential skills. With an entire agency on your side, you can rest assured that the resources you allocate to marketing will be stretched to their maximum potential.

2.   Save Time & Money

Marketing is a process, not an event. It’s not something you switch off or pause when business is booming, all this achieves is peaks and troughs in your sales strategy. But when your team is busy working in the business, who is prioritising marketing efforts? It’s also a common mistake to pause marketing when a business has challenges in the effort to reduce costs. Marketing is not a cost, it’s an investment. Consistent, targeted marketing can help you save time and money in the long run and with marketing delegated to an expert marketing agency you can reallocate resources within the business while they focus on generating future customers.

3.   Improved ROI

Marketing agencies measure their success based on return on investment (ROI). When you choose to outsource marketing to an agency, you can be confident that you will be getting a better ROI than if you decided to keep it in-house. Your own staff may require additional training in specialist areas, whereas an agency already has the required expertise, saving you time and money. Further to this, marketing agencies will have the best technology available to them and knowledge of the most up-to-date strategies, giving your business a competitive edge. Their continued relationship with you depends on results and achieving your business objectives, so it’s got to work! They will look at your business with a fresh pair of eyes and will not get bogged down with internal politics and the features of your products and services. Instead they’ll be able to consider the best way to reach and engage with the right audience in the right way, getting it right first time.

If you want to improve your marketing results and gain the benefits of working with an outsourced marketing team, get in touch with FIG and find out about their award-winning Marketing Partner Programme.

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