HealthyStep’s new brand and website to take the business to the next level

Leading the field in foot care innovation, HealthyStep designs innovative orthotics, insoles and associated products for the effective relief of foot and lower limb conditions. FIG was commissioned to work strategically with HealthyStep to rationalise its online portfolio under one umbrella and refresh the branding.

What have we achieved?

• Customer and staff insight research to gain some real understanding
• Devised new positioning and mission statements
• Brand strategy and brand development
• External brand messaging
• Digital strategic support
• Corporate website design and development with online shop facility and management reporting functionality
• Reorganised, rewrote and streamlined site content from five websites into one

The new HealthyStep branding has strengthened its corporate credibility and reinvigorated internal stakeholders. The fresh, contemporary look and feel provides a professional yet engaging image that customers will know and recognise. With a 60.85% increase in page views on the new website year on year and from responses from all stakeholders there is confidence about how the branding and website is helping to take HealthyStep to that next level.

If you would like access to FIG’s team of marketing, PR, design and digital specialists to support your business objectives in the next year then look no further than our award-winning Marketing Partner Programme. Give us a call on 01457 857 111 or email [email protected] for an initial exploratory chat.