Google Analytics Workshop – What you can expect

Google Analytics is a digital tool that helps you gain a better insight into your customers’ behaviour. By understanding your customers, you can develop your digital strategy and tailor your online messaging more effectively. Google Analytics offers a wealth of insight into your customers’ online behaviour, but with so much information available, it can often be confusing and difficult to know where to start.

This interactive workshop is designed to give you an understanding of Google Analytics and how these can be used to evaluate your current working, and help with future strategy development and targeting.

Throughout the morning you’ll learn more about how Google Analytics can help your business including:

  • Set up – You’ll learn how to set up Google Analytics, run reports and understand what the different measurements and metrics used in analytics mean which will help you easily set goals and measure the outcome of your online activity.
  • Audience – We’ll show you how Google Analytics can help you learn more about your audience including audience demographics, their online behaviour and preferences. This information allows you to target your audience more effectively.
  • Web Traffic – You’ll see how Google Analytics can help you track your customers through their online touch points. Understanding where your web traffic comes from and your customers’ behaviour can help you improve the online experience of your current customers and gain new ones.
  • Engagement – Google Analytics can help you to identify how people access your website including the devices they use and how they engage with your website. Understanding this can help you develop your website to better engage your customers.

Aimed at manufactures and business owners who are relatively new to Google Analytics, this workshop will help you better understand how analytics can help your business strategy and improve customer experience. So, if you’re looking to develop your knowledge of Google Analytics and tailor your messaging more effectively, come and join us.

This workshop does not cover advanced analytics or anything specific to E-Commerce data.

To book onto the workshop click here.

If you’d like to know more about how Google Analytics can help your business grow, get in touch with the team at FIG on 01457 857111 or email [email protected]

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