News Straight from FIG HQ

FIG’s Marketing Partner Programme, Explained

May 2021Becky
Marketing Partner Programme

You may have heard us mention FIG’s Marketing Partner Programme, but how much do you really know about it?

In simple terms, our Marketing Partner Programme provides our clients with access to a team of experts – in copywriting, PR, design, digital design and development, social media management, branding, content marketing, insight and strategy.

Whilst some of our clients use the expertise of the Marketing Partner Programme to support their own marketing team with skills they don’t have in-house, such as digital or graphic design, many of our Marketing Partners use the FIG team as their own marketing department.

And it works really well and for a number of reasons:

It’s Cost-Effective

Hiring a full marketing team with all the skills you need would be very expensive. Even if you have a marketing head in-house, they are unlikely to be have all of the expertise you need, from web development, design, copywriting skills, PR, social media and more.

The Marketing Partnership provides clients the benefits of a full-service marketing agency for much less than it would cost to employ someone full time.

It’s Flexible

FIG’s Marketing Partner Programme is bespoke to each client. The mix of activities and the marketing and communications we deliver depends very much on the needs of each business. No two Marketing Partners are the same and their business, their audience demographic and their services will determine what kind of activity will work best for them – which is exactly why it gets such good results.

Once a marketing activity plan and quarterly budget is agreed, your account manager will roll out the activities, keeping a close eye on your budget, timescales and KPIs, and keeping you informed every step of the way.

It’s Responsive

FIG’s Marketing Partner Programme is strategic as we monitor results with you and shape your strategy to support your business growth. But we know that even though we are working from an agreed marketing plan, business needs change, so we’re fast and responsive to make sure no opportunity is missed. From last-minute award entries to urgent emailshots, to launching a new product or writing and issuing a press release, whatever the requirement, with a full team here at FIG, we are well-positioned to act quickly and efficiently.

It’s Highly Skilled

With a 16-strong team of marketing experts, you can be sure that you have an experienced, highly skilled team working on and for your business.

FIG celebrates its 25th year in business this year, and as such, has a high level of understanding of what makes businesses succeed and stand out from the crowd.

If you think your business would benefit from this, we’d love to hear from you. Why not give us a call on 01457 857111 or email us at [email protected] to see how we could help.

Let's talk

Call us on 01457 857111 or email [email protected]