News Straight from FIG HQ

FIG’s Guide to Ethical Marketing

January 2022Becky

As an integrated agency of 15 experienced marketing professionals, FIG works across a variety of B2B and B2C brands, meaning that no day is the same. From creating engaging social content, designing corporate brochures or building a new website from scratch – it’s a real blend.

Yet despite this mix of activity, one thing remains constant – our company values.

At its core, FIG is centred around a set of six values which the staff strive to achieve each day, and which helps us to apply a very ethical approach to our working life and the marketing activity we carry out for our clients.

FIG Values

1. We smile lots and encourage each other

We are a close-knit team and genuinely get along with each other, which means there are always a lot of laughs and smiles in the office, no matter how busy we are which helps keep the atmosphere light and bright. And whether it’s a kind word, making someone a brew or a biscuit when they’re under the cosh, or sending an accolade for a teammate when they’ve done a great job, we strive to be as supportive as we can.

2. We stretch for results

We’re not complacent and we don’t just churn out activity for the sake of ticking a box. All the work we do for our clients is carefully considered and done as part of a wider marketing plan. So, whether it’s creating brand awareness, encouraging sign ups to an event, building a database, spurring people to act with a strong call-to-action or generating more revenue for your business, the work that we do always has a purpose and is monitored and measured at the end of each quarter to help shape future actions and make sure it achieves maximum results. We also educate ourselves about your business and the sector you work in, keeping up-to-date on any changes or opportunities for your business that may be of interest.

3. We take ownership

Here at FIG we get things done. Our Client Services team make sure that our client’s work is briefed in thoroughly so that our design team are able to easily understand what needs to be done, when it needs to be done by, and how long they have to spend on it. This has been especially important whilst we were working from home and if anything, has made us even more efficient at writing better briefs.

We know who is responsible for our clients’ marketing activity, meaning that things don’t get missed, and – if ever something does go wrong (hey, we’re only human after all) then we speak up and take responsibility for it.

4. We work as a team

With the many different disciplines the FIG staff possess, we work closely together, pooling our resources so that our clients benefit from the whole team’s skill and expertise.

We’re always willing to lend a hand if anyone is in need, and you’ll often find that your brochure or web copy has been read, sense checked and proofed by more than one of us, or that your brand logo was a combined effort by the design team who shared resources, ideas and used a collaborative approach to create something that will work for your business, your sector and which will appeal to your target audience.

5. We share knowledge

Knowledge is power, so we make sure to share it with our teammates and our clients whenever we can. This takes shape in multiple ways, from creating whitepapers and guides to educate and assist our audience with their own marketing activity, to attending webinars and external training sessions which we then share with the rest of the team, or even sharing a link to an interesting podcast or radio show that another member of staff would find useful or interesting. Basically, we’re always working on increasing our skills and our knowledge because if we know better, we can do better.

6. We do the right thing

FIG’s ethical marketing is more of a philosophy rather than a concrete set of rules – it’s making sure that we do the right thing, that we are truthful, and that our work doesn’t attempt to mislead or deceive its audience.

Ethical marketing can take many forms. For example, making it easy to unsubscribe from marketing emails, or being clear if something is an ad, paid partnership or sponsored content. Whilst younger generations may be able to navigate and recognise this type of content, older audiences (think Gen Xers and Boomers) may not have the technological skills to, and depend on marketing content being clear and easy to understand.

If you would like to talk to us about how we can help your business move forward, please get in touch on 01457 857111 or by emailing [email protected]

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Call us on 01457 857111 or email [email protected]