Northwood is a group of associated companies that provide manufacturing, supply and transportation of paper hygiene and wiping products for both the away-from-home and consumer markets. FIG is a long-standing marketing partner and works closely with the Northwood marketing team supporting their branding, design, web and PR requirements.
Northwood has grown significantly over the past few years which meant their website didn’t properly represent all of the different areas of the business. The marketing team wanted a new corporate website that would showcase all the areas of their business including Hygiene, Recycling, Consumer, Paper, Healthcare and Private Equity.
Northwood’s marketing team tasked FIG with the project and the designers set to work looking at the user experience of the site and developing a site map that would be fit for purpose. Northwood wanted to be able to promote the paper and recycling side of the business, giving customers and prospects the information they require whilst also showing hygiene customers and prospects the other areas of the business and promoting their end-to-end model. It was important that each area was represented clearly from the homepage for easy navigation and to help customers and prospects find the information they need quickly.
FIG proposed a series of micro sites managed from their current Northwood WordPress website, which was easy for the in-house team to update and also wouldn’t incur additional fees such as hosting and SSL certificates that are associated with a new website.
The FIG designers refreshed the Northwood homepage to represent the corporate Northwood page and ensure ease of navigation to all areas of the business. New landing pages were then designed and created for the different areas of the business. The microsite pages for Paper and Recycling that had previously not been well represented were also expanded.
You can view the website at www.northwood.co.uk
The new site was launched at the beginning of 2021 and has received a lot of good feedback from customers and other stakeholders.
Paul Mulready, Marketing Manager at Northwood, said, “FIG were really in the best position to look at our website refresh. They have worked with us now for several years and understand our business and how it has evolved over time. The site needed to represent the overall needs of Northwood as a corporate business and showcase relevant information for each business area, including all of our brands and products. The website looks very professional and will be an asset to the Northwood business going forward. It’s also easy for us to update and the design can grow with us over the next few years.”
If you need help with your website refresh contact FIG at [email protected] or on 01457 857111.