News Straight from FIG HQ

FIG finalist in Prolific North’s Marketing Awards

November 2021Helen
Prolific North's Marketing Awards Finalist

FIG is delighted to be named as a finalist in Prolific North’s Marketing Awards 2021 in the B2B marketing campaign of the year for its SRL The Smart Choice campaign.

The Marketing Awards recognise stand-out campaigns from the past year across a range of sectors, as well as celebrating top teams and agencies.

All winners will be revealed at the awards ceremony hosted at The Queens Hotel, Leeds, on November 25th – where the region’s marketing specialists will come together to celebrate.

FIG’s ‘The Smart Choice’ campaign has helped SRL Traffic Systems Ltd realise some ambitious organic growth targets. It has helped SRL to achieve revenue growth of 36% over the twelve month period to end of August 2021 and has been instrumental in communicating its expansion into new product and service areas, and bolstering new revenue streams.

It has also been instrumental in beginning the process of changing the perception of SRL from being a traditional manufacturing business towards a full solution and service-based operation.

Winning the award would demonstrate the tangible impact specialist B2B marketing expertise can have on manufacturing and technical businesses.

Good luck to all the finalists!

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