News Straight from FIG HQ

FIG achieves Prolific North’s Top 50 PR Agency list once again

October 2020Helen

FIG was delighted to be included as one of Prolific North’s Top 50 PR Agencies once again, for the third year in a row. FIG has many years’ experience in public relations. And whilst our B2B PR is not always glamorous, it is extremely effective.

For many of our B2B and manufacturing clients, it is PR that has been instrumental in their growth journeys, positioning them as experts in their field and helping to extend their markets in the US and Europe.

As a third-party endorsement of your brand from trade press and online forums, B2B PR provides your business with the type of exposure that helps increase your brand awareness, your credibility and your reputation.

Here are just 4 ways how PR can help a B2B business grow:

  • It enhances your company’s visibility and helps to position you as a leader in your field
  • B2B PR educates markets about your company’s products and services
  • A specialist PR agency can help set you apart from the competition by winning awards and raising your voice as an expert in your field
  • Customers don’t inherently know if (or why) a company is relevant unless they’re told – and PR tells that story. Especially when supported with smart content marketing efforts, PR enlightens the market to not just what your business offers, but why it matters.

North West Business Insider discusses PR

FIG and its long-standing marketing partner, Glossop Cartons were featured in the North West Business Insider looking at the benefits of working with a PR agency. Glossop Carton’s joint managing director Jacky Sidebottom-Every commented in the piece that they were regularly in the trade media and business press and because of this they are looked on favourably by potential new clients, contributing to new sales. You can read the full article here 

PR supports SRL’s ambitious growth objectives

FIG was appointed by SRL Traffic Systems back in May. As one of the country’s leading mobile intelligent transport system (ITS) firms they have lots to shout about and FIG quickly set to work to build its reputation and presence throughout the UK and Republic of Ireland.

The initial PR looked to promote the growth of SRL’s variable message sign (VMS) fleet and its subsequent team expansion. The PR campaign achieved blanket coverage across the traffic management trade press, backed with an engaging social media campaign.

In just 4 months, PR has reached a potential targeted audience of over 635,796 for SRL.

Said SRL’s commercial director, Alison Spooner:  “It’s unusual to find an agency with such expertise in the ITS sector, and this allows FIG a unique understanding of our technology and how best to promote our offer within this extremely competitive market.  Its industry contacts are second-to-none.”

From January to September 2020, FIG reached a combined circulation readership of over 1.2 billion for our Marketing Partner, Northwood Hygiene! (1,277,891,199 to be exact)

If FIG can help with your PR requirements, give us a call on 01457 857111. You can also read more about our PR work in our case studies.

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Call us on 01457 857111 or email [email protected]