News Straight from FIG HQ

B2B PR: not always glamorous but it works

June 2020Becky

As one of Prolific North’s Top 50 PR Agencies for the last three years, FIG has many years’ experience in public relations. And whilst our B2B PR is not always glamorous, it is extremely effective.

Many of the companies we work with are niche B2B businesses with very technical products and solutions – we’re talking packaging, transport, automation, manufacturing and thermal oils – like we said, not the sexiest of subjects, but vital nevertheless.

We typically generate PR for our Marketing Partners and owner managed B2B businesses that generally have no, or very little, marketing resources in-house as part of an overall strategic plan to meet their business objectives. Last year alone, we generated PR with a readership of almost 3 million for just one of our manufacturing clients.

But it’s not just media relations that constitutes B2B PR. Whilst that is part of our PR strategy, we have a great record in submitting award entries for our Marketing Partners to ensure they remain a crucial name in their industry.

For many of our B2B and manufacturing clients it is PR that has been instrumental in their growth journeys, positioning them as experts in their field and helping to extend their markets in the US and Europe.

As a third-party endorsement of your brand from trade press and online forums, B2B PR provides your business with the type of exposure that helps increase your brand awareness, your credibility and your reputation.

Here are just 4 ways that PR helps B2B businesses grow:

  • It enhances your company’s visibility and helps to position you as a leader in your field
  • B2B PR educates markets about your company’s products and services
  • A specialist PR agency can help set you apart from the competition by winning awards and raising your voice as an expert in your field
  • Customers don’t inherently know if (or why) a company is relevant unless they’re told – and PR tells that story. Especially when supported with smart content marketing efforts, PR enlightens the market to not just what your business offers, but why it matters.

If you are interested in kick-starting your B2B PR strategy, then why not get in touch with us. We’d love to tell your story with you. Call on 01457 857111 or email [email protected] to get the ball rolling.

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Call us on 01457 857111 or email [email protected]