Straight from FIG HQ

B2B campaign Highly Commended in Prolific North Champions Awards

September 2021Helen

The FIG team were delighted that their B2B campaign for SRL, the Gamechangers, was Highly Commended by the judging panel at the glittering Prolific North Champions Awards at The Point, Lancashire Cricket Ground.

Representing the FIG team were Helen, Managing Director, Sophie, Account Director on SRL, Sarah, PR Manager, Liz, PR & Content Manager and Lizi, Graphic Designer to enjoy the evening and celebrate our nomination in the B2B campaign of the year. It was a tough category and the judges themselves said it had been a difficult decision to choose one winner, which is why they gave FIG the Highly Commended awardThe award reflects the work the FIG team have put in to differentiate SRL and deliver a comprehensive brand and messaging strategy across all channels.

We developed a targeted media list of all key highways and transport publications and stories on new product launches, accreditations, appointments, innovations, and supplier partnerships were regularly published. To establish SRL as innovators in the marketplace, we sought opportunities for thought leadership in the press and via relevant regulatory bodies and associations.

We updated the company LinkedIn profile with vibrant, engaging visuals, reinforcing our key messages. Thought leadership pieces, product news and case studies were also shared across relevant management team profiles.

A series of case studies promoted the key messages of innovation and service. To reinforce SRL as Game Changers, FIG introduced a series of ‘myth buster’ posts to highlight things customers might not know about SRL and showcase their differentiators.

An engaging programme of team interviews has reinforced the customer service message, with highly visual social posts linking to interesting stories from members of the team. Webinar and podcast opportunities have been secured with key technical personnel to demonstrate their expertise in the industry.

A fun, creative competition ran across social media and people sent in photographs and drawings of SRL’s traffic lights out on the roads to help their local school win a share of £24,000 to buy cycling equipment. The CSER initiative supported the Game Changers campaign as SRL’s products help to keep roads safe during construction works.

Email marketing has also been introduced with SRL existing customer base for the first time.

SRL’s B2B marketing and communications is creative, targeted and integrated to maximise coverage and engagement across all channels. Leading with PR, then adapting content for other channels, FIG has delivered value for SRL and achieved maximum exposure.

SRL is delighted with the results and how it is supporting their business growth, reputation, objectives and ambitions.

You can see all the winners from the evening here

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