News Straight from FIG HQ

Armacell UK appoints FIG as marketing partner

September 2020Lucy

FIG has been appointed as a marketing partner by Armacell UK, the inventors of flexible foam for equipment insulation and a leading provider of engineered foams.

As specialists in B2B marketing in the technology, manufacturing and industrial sectors, FIG’s expert team will work closely with Armacell UK’s head of marketing to support the company’s vision to be the global leader in providing innovative, technical insulation solutions and components to conserve energy and make a difference around the world.

FIG’s remit includes national promotional campaigns, product launches, PR and creative branding. Alongside this, FIG will also provide a range of marketing services including design, photography, social media management and copywriting.

Tom Lay, head of marketing at Armacell UK said: “Choosing FIG as our marketing partner was an obvious choice for Armacell given their many years of professional B2B experience, especially in the industrial sector, creativity and delivery of proven results. We’re confident that we’re in the best hands as FIG’s service levels and client relations are outstanding.”

FIG’s managing director, Helen Duncan, added: “We’re delighted to be working with Armacell UK. Their market-leading products represent the latest in design, innovation and energy efficiency within a sector we are passionate about.”

The partnership has launched with the building of a comprehensive creative suite including:

  • Over 70 pieces of design, including brochures, advertisements, product datasheets, roller banners, floor graphics, direct mail templates, website banners, icons, emailshot templates, social adverts and assets
  • PPC and remarketing campaign to drive product sales forward and stand above competitors
  • Product POS concepts and presentations to support sales pitches and win new business

Armacell has been manufacturing in the UK since the 1960s and is still the only elastomeric foam producer in Great Britain. Armacell’s products, which include thermal insulation, covering systems, passive fire protection and acoustics products for heating, ventilation and air conditioning systems, significantly contribute to global energy efficiency making a difference around the world every day.

To find out more about FIG’s award-winning Marketing Partner Programme, call the team on 01457 842565 or email [email protected] – we’d love to hear from you.

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