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Straight from FIG HQ

A New Venture for FIG

November 2020Becky

Here at FIG, we place great importance on fostering client relationships, and in the almost 25 years that we’ve been in business, we’re very proud to have made lasting, long-term partnerships with some of our clients.

When our clients move on from the business they’re in and onto a new one, it’s always a pleasure when they bring us on board too, so we were delighted to receive a call from one of our previous clients recently to see if we could help with a new business – Beetroot Ventures.

A venture capitalist company looking to partner early growth, tech entrepreneurs with investors, Beetroot Ventures commissioned FIG to create their new branding, and after working with them on the brief, our designers set to work.

Looking to be a disruptor in the market, Beetroot didn’t want to ‘look like’ other investor companies. They have a different approach to investment and supporting businesses, so they didn’t want the traditional ‘financial’ colour palette of blues and greys, and with a name like Beetroot there were all sorts of possibilities.  Our designers chose an earthy palette of purples and pinks, with accents of blue and green to reflect Beetroot’s commitment of working with ethically sustainable businesses and to help them stand out in what can be seen as a stuffy and mundane sector.

With three, very strong options to choose from, the Beetroot team had a tough decision, but once the final identity was decided, FIG rolled the branding out across the Beetroot Ventures collateral, which included website imagery, social media and presentation templates.

We were also thrilled to welcome Beetroot Ventures on board as a Marketing Partner, and look forward to working closely with them on their long-term marketing strategy to help them make some lasting client relationships of their own.

Says Tony Price, Managing Partner at Beetroot Ventures, “Having worked with FIG over many years, I had complete faith in their ability to create the right brand for Beetroot Ventures, and look forward to working with them throughout 2021 as we propel the business forward.”

If you would like to talk to FIG about becoming a Marketing Partner, please call us on 01457 857111 or email us at [email protected]

Say hello. We’re always happy to hear from new businesses.

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