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9 Things You Didn’t Know About Marketing

May 2021Becky

As the saying goes, ‘marketing is a process: it has a beginning, a middle, but never an end’, and as such, there are always new things to learn.

Marketing is ever evolving, and the team at FIG can often be found reading up on new marketing techniques or undergoing training courses to become better marketeers – for themselves, and for our clients. Therefore, the FIG team have put together some of the things that you may not know about marketing, with tips on how you can use it in your own marketing activity to help push your business forward.

  • Did You Know…? If you don’t have an SSL certificate (Secure Sockets Layer), your website, its visitors and your customers are much more vulnerable to being hacked, and Google will display a non-secure warning to anyone trying to access your site. An SSL protects your website from phishing scams, data breaches, cyber-attacks and many other threats and ultimately, presents a secure environment for both visitors and site owners.

FIG can help you choose the right type of SSL for your website. Simply call us on 01457 857111 to discuss your options.

  • Did You Know…? Not all registrars provide the same domain management features. You should ALWAYS register your domain in your own name and research the company you purchase it from, making sure that if in the future you ever want to move to a different digital provider, you are free to do so.

At FIG, we always register a client’s domain in their own name so that they have complete control of it – just like any good digital agency should do.

  • Did You Know…? One of FIG’s biggest strengths is packaging design? We support many of our clients with creative design for packaging, across many different sectors.

From the initial concept through to artwork, we will work with you to create a packaging solution that works for your customer base, and with experience of creating eye-catching packaging for a variety of different clients in both B2B and B2C sectors, we understand that the best packaging communicates your brand values and proposition as well as representing the product inside – just get in touch to find out how we can help.

  • Did You Know…? More than 51% of internet users access it from a smartphone, so optimising your digital content for mobile is more important than ever.

If your web presence is in need of updating, then FIG can help. We have the expertise to build completely bespoke systems for our clients, providing the control you need over your website’s content with easy to use content management systems to maintain your website going forward, combined with our experience of building bespoke websites aligned with your businesses strategic goals that reflect your unique value proposition and draw your audience’s attention.

  • Did You Know…? 83% of consumers will trust recommendations from others over adverts. So building your brand’s reputation has become one of the most important factors when attracting new customers.

With extensive experience developing strong brands across the B2B spectrum, FIG truly understands how an effective brand strategy can work to position a business head and shoulders above the competition, and build brand loyalty to ensure your customer base are also your biggest brand ambassadors.

  • Did You Know…? Companies with an active blog generate 67% more leads per month and generate 5 x more web traffic than companies who don’t.

With experienced copywriters and digital developers, why not engage FIG to help you with your content marketing and elevate your performance in the digital field?

  • Did You Know…? YouTube is the second biggest search engine?

Creating engaging, informative and well-made video content is a great way to reach new users and build brand awareness. From story-boarding and script writing to directing, producing, shooting, animating and seeding video online, FIG can help you manage your video projects from beginning to end to ensure your content is engaging, shareable and drives audience action.

  • Did You Know…? An average of 142 minutes per person is spent on social media every day. Consistently delivering relevant, engaging content is a great way to reach your audience, be it through organic or paid advertising.

What’s more, consider how you can stand out from the crowd. 84% of C-level and VP-level buyers are influenced by social media when purchasing, so making sure your brand is visible, clear and confident will help increase engagement and sales.

  • Did You Know…? When an employee shares company content, their CTR (click through rate) is 2 x higher than if their company were to share the same content.

People respond well to people. Encourage employees who use LinkedIn (and other platforms) to advocate for your company’s content on their personal pages.

Sources:

https://www.greengeeks.com/blog/7-things-you-didnt-know-about-how-to-do-millennial-marketing-right/

https://www.socialmediatoday.com/content/20-things-you-didnt-know-about-social-media-marketing

https://www.pixelliongroup.com/blog/fun-facts-you-didnt-know-about-digital-marketing/

https://modernlitho.com/2014/10/10-things-you-didnt-know-about-content-marketing/

https://www.idg.com/5-statistics-will-change-view-b2b-buyers-journey/

Ironpaper, 2017

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