Case Study

Thermal Fluid Solutions

Thermal Fluid Solutions (TFS) provides a complete range of thermal fluid system support and maintenance services, as well as fluids and consumables.

For more than 20 years TFS have been finding ways to ensure thermal fluids can be safely used for longer, helping manufacturing and process businesses cut operational costs, improve workplace safety and reduce their impact on the environment.

Thermal Fluid Solutions | Case Study

FIG’s Remit

As strong growth started to level off, TFS knew it needed to be doing more targeted, proactive marketing.

Lacking marketing resource within the business, TFS wanted to work with an agency that could quickly get to grips with the technical nature of their business and help it strategise their marketing needs, communicate more effectively and creatively and drive awareness of their products and services in the marketplace.

Thermal Fluid Solutions | Case Study

Strategic Deliverables

TFS chose to work with FIG because of the team’s experience of technical B2B clients and the creative, design and digital services it offered under one roof but also the belief the team inspired from the outset.

FIG’s Marketing Partner Programme which provides strategic marketing advice and a full and flexible range of marketing services, was the perfect solution. One of the greatest challenges was to help TFS differentiate themselves and lacking images or the availability of images, how to creatively get TFS to stand out from the crowd.

  • FIG has worked with TFS across every marketing communication tool to set them apart, including:
  • Brand positioning and messaging
  • Brand book and mission statements
  • Eye catching ‘Engineered to be the best’ campaign for a new product launch
  • Revitalising all of TFS’ marketing collateral including brochures and case studies
  • Re-designing the website to reflect the new brand positioning and creative
  • Creative for new PACT programme launched in the marketplace
  • Exhibition materials
  • Sales presentations and proposals
  • Redesigning emailshots
Thermal Fluid Solutions | Results

Driving awareness of their products and services in the marketplace.

The Results

Since joining FIG’s Marketing Partner Programme, TFS has seen a return to strong growth and has expanded its team. FIG has enhanced our profile and credibility with our key audience and given our brand identity a more confident, professional feel. Everything is consistent across all of our communications and it helps us when we are talking to customers because we feel much more confident about our offering. The management team now has a clear idea of where the business needs to be and how it can get there with FIG’s support.

“We’re now talking about our products and services with much more confidence and customers are really responding to that. Several of our global customers have mentioned how much they like our emailshots which they find useful and informative. FIG really does have expertise in every area we need but it’s been their strategic thinking and creativity that’s really made a difference to our business.”

Business Development Director, Thermal Fluid Solutions

“We really do think of FIG as our outsourced marketing department. Their confidence in us has really rubbed off and we’re all extremely excited about what we can achieve together in the future.”

Managing Director, Thermal Fluid Solutions

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