Case Studies

The Ace Centre

Ace Centre is a national Augmentative and Alternative Communication (AAC) & Assistive Technology charity.

Supporting people with complex communications difficulties the Ace Centre offers assessment, training and information services delivered by a multi-disciplinary team of specialist teachers, occupational therapists, speech and language therapists and highly technical staff.

Ace Centre Logo

FIG’s Remit

FIG was initially commissioned to design and build a fully responsive website. The new site had a strong visual presence and ease of navigation for users to find information quickly and easily, as well as an integrated booking platform for training courses and events.

Such was the success of the web project the Ace Centre appointed FIG its Marketing Partner, to re-develop its strategic communications plan, showcase the charity’s impact and grow its reach across the UK.

Strategic Deliverables

Ace Centre’s bespoke programme under the partnership will see FIG responsible for all aspects of communications including social media strategy, digital marketing, creative and PR.

We delivered:

  • On-going website support and development
  • Communicating their partnerships and stakeholder engagement
  • Brand development and establishing an Ace Centre tone of voice
  • Design assets across all areas of the charity to communicate their work
  • Writing and designing case studies
  • Videos and award entries
  • Monthly email newsletters to all their stakeholders
  • Supporting content, imagery and assets for social media
  • Public relations

 

 

The Results

Ace Centre Chief Executive, Anna Reeves said “The last twelve months has been a really busy period for the Ace Centre as we extend the impact and reach of our technology and support services across the UK. We were looking for a marketing partner who would understand our sector and provide a service specifically tailored to our needs. It made perfect sense to bring in the integrated professional skills provided at FIG to help us achieve our strategic goals.

“FIG has worked in unison with our wider team and understands our complex needs, helping us to think strategically about our future. We’ve got a fantastic team here at the Ace Centre, doing some amazing work and FIG is helping us to showcase this sympathetically and promote our services to a wider audience.”

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