Case Study

Temperature Electronics

Temperature Electronics Ltd (TEL) is a world-leading electronic airflow control and monitor manufacturer and consultant.

Working in partnership with fume cupboard manufacturers, contractors and users across the globe it’s products reduce energy consumption and generate financial savings for end users.

Temperature Electronics | Case Study

FIG’s Remit

For years TEL’s products had sold themselves with TEL having a healthy market share globally.

TEL became a Marketing Partner with FIG in 2013 in order to help protect its market share in the face of increasing competition and to accelerate growth. Public Relations forms a significant element of FIG’s work under the marketing partnership.

Temperature Electronics | Case Study

Strategic Deliverables

Although TEL enjoyed good awareness in its marketplace there was a need to promote the benefits of its products to key trade markets, including facilities managers across the university laboratory sector, for which energy-efficiency is of increasing importance. Operating across a tightly focused list of publications, including facilities management and higher education media, the strategy was to build awareness of TEL as a leader within its target market but also as a thought leader in the industry.

TEL - Strategic Deliverables
Temperature Electronics | Results

Building TEL globally as a market and thought leader within their industry

Supporting TEL with:

  • Research and set up of proposed media lists of trade national and regional titles and segment into tier one and tier two publications
  • Identify key features from tier one list for contributions to set TEL up as experts in their field
  • Draft and agree core key messages that FIG puts out to the wider press
  • Draft editor’s notes to accompany news releases
  • On-going liaison with media titles
  • Arrangement of ad-hoc media interviews (as and when these arrive)
  • Management of third party approval process if required for press releases
  • Draft and dispatch of news releases
  • On-going press office activity with editors, writers and bloggers
  • Monitoring of sector press for special features that we could contribute to with an article/viewpoint or even the recycling of existing content
  • Draft and submission of feature articles
  • Invitations for press visits
  • Integrated social media activity

“Never really an advocate of marketing and PR, through the work with FIG I now understand its importance. The team at FIG is very responsive to our needs and PR is such an important factor for us when we’re launching a new product to be able to reach audiences not in our immediate contact. But even when we don’t have any news, the PR team at FIG is able to create fantastic features that showcase TEL as experts in our field and I believe that PR has definitely been instrumental in our continued growth.”

Richard Eady, Managing Director at TEL

The Results

Based on the longevity of our work for TEL and the quality of the editorial material we supply, FIG enjoys a highly effective relationship with all the relevant titles TEL targets. As well as generating significant news articles promoting TEL’s new products and contracts, FIG is proactive and successful in negotiating inclusion for TEL in relevant features, for example, those on the subject of environmental sustainability.

FIG’s PR team has secured editorial coverage across all target media sectors with a total reach of over 3m over the last five years.

As well as building awareness of TEL as a leader within its target markets, and as such playing a crucial role in its overall marketing strategy, FIG’s PR results have also generated direct sales leads for the company.

Temperature Electronics | Results

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