Temperature Electronics Ltd (TEL) is a world-leading electronic airflow control and monitor manufacturer and consultant.
Working in partnership with fume cupboard manufacturers, contractors and users across the globe it’s products reduce energy consumption and generate financial savings for end users.
For years TEL’s products had sold themselves with TEL having a healthy market share globally.
TEL became a Marketing Partner with FIG in 2013 in order to help protect its market share in the face of increasing competition and to accelerate growth. Public Relations forms a significant element of FIG’s work under the marketing partnership.
Although TEL enjoyed good awareness in its marketplace there was a need to promote the benefits of its products to key trade markets, including facilities managers across the university laboratory sector, for which energy-efficiency is of increasing importance. Operating across a tightly focused list of publications, including facilities management and higher education media, the strategy was to build awareness of TEL as a leader within its target market but also as a thought leader in the industry.
Building TEL globally as a market and thought leader within their industry
Richard Eady, Managing Director at TEL“Never really an advocate of marketing and PR, through the work with FIG I now understand its importance. The team at FIG is very responsive to our needs and PR is such an important factor for us when we’re launching a new product to be able to reach audiences not in our immediate contact. But even when we don’t have any news, the PR team at FIG is able to create fantastic features that showcase TEL as experts in our field and I believe that PR has definitely been instrumental in our continued growth.”
Based on the longevity of our work for TEL and the quality of the editorial material we supply, FIG enjoys a highly effective relationship with all the relevant titles TEL targets. As well as generating significant news articles promoting TEL’s new products and contracts, FIG is proactive and successful in negotiating inclusion for TEL in relevant features, for example, those on the subject of environmental sustainability.
FIG’s PR team has secured editorial coverage across all target media sectors with a total reach of over 3m over the last five years.
As well as building awareness of TEL as a leader within its target markets, and as such playing a crucial role in its overall marketing strategy, FIG’s PR results have also generated direct sales leads for the company.
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