FIG’s social media team within Client Services initially developed and agreed on a social strategy and content plan for the social platforms in use, comprising tone of voice, key messages and measurement.
Content was developed in partnership with the wider marketing team at Phonak, focusing on the benefits and capabilities of Phonak products for end-consumers, and the value of Phonak’s wider Partnership Programme for audiologists.
To ensure that all key stakeholders are adequately involved and engaged with the social media activities, FIG and Phonak utilised a social media platform for cross-agency communications. This meant that as and when social queries from audiologists or end-users came through, FIG would quickly and easily request information from various departments at Phonak (such as Technical, Sales, Customer Services) to ensure a response was sent in a timely fashion and Phonak’s commitment to its customers was clearly visible across all platforms.
FIG and Phonak had also worked on the content of communication itself, ensuring that messages were supplemented by shareable imagery, design, video and were constantly driving users to relevant online experiences to further engage with the brand.
Finally, Phonak UK has worked alongside its Head Office to set up a LinkedIn Showcase page for Phonak UK, and FIG has been engaged to grow this from a standing start.