Using their brand guidelines, FIG created a brand for Buxton Crescent Ensana Health Spa Hotel, which was instantly recognisable as part of the Ensana family, but unique to Buxton.
FIG’s design team split the Ensana colour palette across the different disciplines, with the hotel and reception collateral utilising the fresh, clean white with teal accents, and the spa collateral reversing this out and using the teal as its base colour with white accents to help guests and staff instantly recognise which key card or menu to choose.
FIG was also able to incorporate original architectural elements from the Buxton Crescent building into its designs. The border on the Afternoon Tea menu includes the same design shapes from the decorative elements in the Blue Room, for example,
which helps distinguish the Buxton Crescent from the other Ensana spa hotels in mainland Europe.
Since the launch of the hotel, FIG has worked closely with the Buxton Crescent team to produce seasonal menus and wine lists, key card holders for the hotel and spa receptions, spa treatment menus, baggage tags, business cards, door hangers, bottle hangers, spa gift bags and the tissue paper that wraps the goodies inside, press ads, safety stickers for the lifts, compliments cards and much more.
In total, we have created artwork for 57 individual projects and in the last three months alone have sent 13 projects to print, which equates to just under 9000 individual items – and there’s much more in the mix so there’s no signs of slowing down.